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Registros recuperados: 5
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The Effect of Retail Grocery Coupons for Breakfast Cereals on Household Purchasing Behavior AgEcon
Berning, Joshua P.; Zheng, Hualu.
We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households. Specifically, we find that the average sugar content decreases and the fiber content increases. This suggests that coupons have a positive impact on the nutritional quality of cereals purchased by households, holding all other factors constant. Given the prolific use of coupons by households and the fact that they offer both a price discount and an advertisement for products, they might be an effective way to help guide consumers to healthier food choices.
Tipo: Conference Paper or Presentation Palavras-chave: Coupons; Breakfast cereal; Nutrition; Panel data; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing; D10; I10; M30; C23.
Ano: 2011 URL: http://purl.umn.edu/103661
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VOLUNTARY RESTRICTIONS ON TELEVISION ADVERTISING FOR CARBONATED SOFT DRINKS: THE IMPACT ON CONSUMER DEMAND AgEcon
Berning, Joshua P..
The health implications and costs associated with increasing levels of obesity are a widespread global issue. In the United States, there is a growing interest in identifying methods to reduce obesity levels. Particular focus has been given to advertisements for unhealthy foods, especially advertisements directed at young children as a number of studies conclude that advertising influences the perceptions, requests and short-term consumption behavior of young children. Recently, several of the largest global food producers began voluntary selfregulation of their advertisements to children under the age of 12. The group of participants includes the two largest carbonated soft drink (CSD) manufacturers. We estimate the demand for CSDs in the US over 15...
Tipo: Conference Paper or Presentation Palavras-chave: Advertising restrictions; Demand system; Carbonated soft drinks; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Q18; D12.
Ano: 2010 URL: http://purl.umn.edu/116418
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Access to Local Agriculture and Weight Outcomes AgEcon
Berning, Joshua P..
Recent studies examine the impact of the built environment on health outcomes such as obesity. Several studies find for certain populations that access to unhealthy food has a positive effect on obesity, whereas access to healthy choices has a negative effect. Given the growth and popularity of locally grown food, we examine how individual weight outcomes are affected by access to direct-to-consumer local food. After controlling for potential endogeneity, we find that greater access to local food has a negative association with individual weight outcomes. We also find a negative association with greater weight loss over a one-year period. These results provide evidence that local food access can have potential indirect benefits.
Tipo: Article Palavras-chave: Local agriculture; Obesity; Food access; Food Consumption/Nutrition/Food Safety; Health Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/123313
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Coordinating on Reducing Advertising: Carbonated Soft Drinks Industry and Combating Obesity AgEcon
Berning, Joshua P.; McCullough, Michael.
Replaced with revised version of paper 06/08/11.
Tipo: Conference Paper or Presentation Palavras-chave: Television advertising; Carbonated soft drink; Oligopoly advertising; Pulse advertising; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Industrial Organization; Marketing; I18; L13; M37.
Ano: 2011 URL: http://purl.umn.edu/103594
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Evaluating Excise Taxes: The Need to Consider Brand Advertising AgEcon
Berning, Joshua P..
Tipo: Journal Article Palavras-chave: Brand Advertising; Advertising Effects; Excise Taxes; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; M35; M38.
Ano: 2011 URL: http://purl.umn.edu/117135
Registros recuperados: 5
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