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| Registros recuperados: 11 | |
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| Kvam, Gunn-Turid; Bjørkhaug, Hilde. |
| The aim of the paper is to present results from a review of successful mid-scale organic values-based chains, where characteristics of such chains and their strategies for growth are in focus. The work is part of an EU-project, Healthy Growth, where ten European countries participate. Results are based on reviewed research in each participating country and a general review of research on successful chains. Results show that successful mid-scale values-based chains are characterized by an emphasis on diverse values and product qualities, they emphasize personal relationships between chain actors, are based on a diversity of consciously chosen sale channels both direct and indirect and utilize a variety of communication channels/means to communicate values... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: "Organics" in general; Food systems; Environmental aspects; Knowledge management. |
| Ano: 2014 |
URL: http://orgprints.org/27675/7/27675.pdf |
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| Kvam, Gunn-Turid; Bjørkhaug, Hilde. |
| The aim of HEALTHYGROWTH is to build knowledge that can be useful for the development of new organic value chains and new opportunities for organic producers. There is a major variation in how developed organic markets are in the different European countries involved in the HEALTHYGROWTH project. They all do however, all share challenges and interest in building knowledge on how segments of organic value-chains can grow out of the small-scale food segment without losing its ecological values. The HEALTHYGROWTH teams examined research of a number of successful medium-scale values based food chains in order to learn about how these chains are able to combine volume and values, and to use this knowledge to support the development of the organic market. The... |
| Tipo: Report |
Palavras-chave: Values; Standards and certification Food systems Knowledge management. |
| Ano: 2014 |
URL: http://orgprints.org/28382/7/28382.pdf |
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| Kvam, Gunn-Turid; Bjørkhaug, Hilde. |
| Røros Dairy is located in Røros, which is a town in a mountain region of the eastern parts of Southern Norway. Røros was historically a mining town and placed on UNESCO’s World Heritage List. Beside traditional economic activities such as agriculture and forestry, tourism is an important activity for the town and the district. Figure 1: Map of Norway and Røros Røros Dairy is the only organic dairy in Norway, established in 2001. It has experienced a steady growth since established and has today 20 employees and a turnover of 45.5 mill NOK (5,5 mill EUR) in 2013. There have been periods of economic struggles, but today the dairy is profitable and perceived as one of the most successful organic firms and value chains in Norway. Their success in combining... |
| Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues Produce chain management. |
| Ano: 2015 |
URL: http://orgprints.org/29247/13/29247.pdf |
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| Kvam, Gunn-Turid; Bjørkhaug, Hilde. |
| Røros Meat is a local meat processing company emphasizing local and traditional products. Since 2011 the company has produced organic products to the retail chain Rema 1000. Before and today the main activity is processing non-organic and traditional 3 products for the HoReCa (Hotel, Restaurant and Catering)-market in the region. Røros Meat is located in Os, a neighboring municipality of Røros. Despite the fact that the two locations belong to different counties; they are located in the same mountain region of the eastern parts of Southern Norway. The reason for using the name Røros in their business name is the already established value of this name/brand due to Røros status as a historical mining town on UNESCO’s World Heritage List, and Røros is a... |
| Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues Produce chain management. |
| Ano: 2015 |
URL: http://orgprints.org/29248/13/29248.pdf |
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| Kvam, Gunn-Turid; Bjørkhaug, Hilde. |
| It is the distribution of organic boxes to private household in and around the Oslo region, which is the focus of the case Kolonihagen box schemes and its value chain in the Healthy Growth project. The company’s location is in Oslo. Kolonihagen was established in 2004 “by accident” – according to the interviewee. JonFrede Engdahl the founder, who originates in the advertising industry, was given the assignment to publish a book on cooking organic food. When meeting enthusiasts producing and working with organic food, as well as tasting the difference between TINE (farmer cooperative) butter and Røros Dairy butter he understood that these products were more interesting and varied than conventional food. Engdahl’ s wife, a real estate broker and Engdahl’s... |
| Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues Produce chain management. |
| Ano: 2015 |
URL: http://orgprints.org/29249/13/29249.pdf |
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| Registros recuperados: 11 | |
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