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	Provedor de dados AgEcon (1) Autor Boland, Hermann (1) Kriege-Steffen, Astrid (1) Lohscheidt, Julia (1) Schneider, Flurina (1) Stolze, Matthias (1) Palavra-chave Agribusiness (1) Consumer trust (1) Farm Management (1) Food Consumption/Nutrition/Food Safety (1) Organic food (1) Production Economics (1) Research Methods/ Statistical Methods (1) Structure‐laying‐technique (1) Traceability systems (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Transparent Food and Consumer Trust AgEcon Kriege-Steffen, Astrid; Boland, Hermann; Lohscheidt, Julia; Schneider, Flurina; Stolze, Matthias. Nowadays the food market is very complex and anonymous. Consequently, consumer trust in food has become a key issue for food choice. For example, the production process of food is not always transparent for consumers. To provide more transparency and to enhance consumer trust, different initiatives communicating traceability to the consumers exist. Visualised traceability systems such as the initiative ‘Bio mit Gesicht’ allow consumers to gather information about the farmer who has produced the food as well as information about his farm and family. This study explores consumer trust in organic food, the impact of trust in the buying decision and the effectiveness of enhancing consumer trust by communication strategies on traceability. The research is... Tipo: Conference Paper or Presentation Palavras-chave: Consumer trust; Organic food; Traceability systems; Structure‐laying‐technique; Agribusiness; Farm Management; Food Consumption/Nutrition/Food Safety; Production Economics; Research Methods/ Statistical Methods. Ano: 2010 URL: http://purl.umn.edu/100504 Registros recuperados: 1 Primeira ... 1 ... Última

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