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| Bond, Craig A.; Thilmany, Dawn D.; Bond, Jennifer Keeling. |
| We examine consumer response to label information using a hypothetical choice experiment on red leaf lettuce attribute bundles. Using survey responses, several mixed logit models with random parameters and varying correlation assumptions are estimated that provide estimated of marginal utilities ( and marginal values) of various attributes related to general health claims, specific nutrition and health claims, certification logos, and certified organic claims (relative to the conventional reference group) for this fresh produce product. We find that consumers distinguish between labeling claims, and that attribute bundling effects are present, suggesting the results from main effects (linear) models may be misleading. Furthermore, the results imply that... |
| Tipo: Journal Article |
Palavras-chave: Choice experiment; Conditional distribution; Preference heterogeneity; Produce labels; Random parameters; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/46559 |
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| Bond, Jennifer Keeling; Carter, Colin A.; Sexton, Richard J.. |
| This case study on the former Rice Growers Association (RGA) analyzes the effects of a variety of business decisions and market changes, relative to the ongoing Farmers’ Rice Cooperative (FRC). Interview and survey findings reveal that many respondents felt RGA’s Board of Directors was passive and, despite its large size, lacked the necessary expertise to direct management and represent the best interest of the broader cooperative membership. In the midst of challenging market conditions, RGA’s management teams were accused of making a number of poor business decisions that led to significant financial stress and the eventual dissolution of the firm. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Crop Production/Industries. |
| Ano: 2009 |
URL: http://purl.umn.edu/56929 |
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| Bond, Craig A.; Thilmany, Dawn D.; Bond, Jennifer Keeling. |
| This paper addresses three key empirical questions related to health, nutrient, and process claims on front-label packaging; namely, 1) How do consumers value alternative claims on product and process-based attributes for fresh produce; 2) Are these values additively separable; and 3) To what degree is there heterogeneity between consumers on these values? We use a hypothetical choice experiment on red leaf lettuce attribute bundles, and estimate several logit models (MNL and ML) that provide estimates of marginal utilities (and with the inclusion of varying prices, marginal values) of various attributes related to general health claims, specific nutrition and health claims, certification logos related to health and nutrition currently found in the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9704 |
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| Bond, Jennifer Keeling. |
| In the present research, the agent's choice to leave or join a cooperative is modeled to be a function of alternative investment opportunities and choices made by other agents who are faced with an identical set of possible strategies. Once the agent has made the decision to join a cooperative, the agent may reevaluate available alternatives in each period. The result is a multi-period repeated game in which the growth or decline of a cooperative is determined. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/21279 |
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| Bond, Jennifer Keeling. |
| This article empirically tests the hypothesis that cooperative boards of directors and board size, specifically, can influence firm performance. Most existing studies of cooperative governance rely on qualitative data to draw inferences; however, this chapter uses several USDA data sets and a survey of co-op managers to determine whether above-average board size has a negative impact on co-op performance. This approach is comparable to those found in the corporate governance literature; however, it contributes to the cooperative literature by providing statistically-based findings on optimal board size. Specifically, this study finds that additional board members do eventually reduce some measures of performance; however, board size must be quite large. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/56955 |
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| Bond, Jennifer Keeling; Thilmany, Dawn D.; Bond, Craig A.. |
| There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays,... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; C35; C42; Q13. |
| Ano: 2009 |
URL: http://purl.umn.edu/48755 |
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| Thilmany, Dawn D.; Bond, Jennifer Keeling; Bond, Craig A.. |
| This study employs factor and cluster analysis techniques to explore a national-level dataset of fresh produce consumers. Specifically, we characterize the major sources of variation in the dataset using four internally-derived factors, and then use these factors to split the data into five consumer segments using cluster analysis. We then examine the major differences in preferences and willingness to pay across these groups with respect to various produce attributes, production processes, and production locality. We explore the traditional concerns such as taste, purity, and freshness, but also account for civic agricultural issues such as local production and production systems which tend to be associated with higher levels of environmental quality... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/21217 |
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