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From field to table? The marketing of organic products in Norway Organic Eprints
Jervell, A.M.; Borgen, S.O.; Flaten, O..
While 3 percent of the fields in Norway are grown organically in the advent of the 21st century, only a small share of the resulting products reaches the consumers as organic food. A number of factors can explain the relative lack of success of organic products through the value chain. Lack of differentiation from conventional foods may discourage consumers. Extra costs limit the interest of processors and retailers. The political decisions and subsidies are directed at production, and have few direct effects on the organization of the value chain. The marketing of organic products has followed different strategies. Organic milk is handled through the national dairy cooperative, and around forty percent is sold as organic varieties of conventional...
Tipo: Journal paper Palavras-chave: Food security; Food quality and human health Markets and trade Produce chain management.
Ano: 2004 URL: http://orgprints.org/6349/1/OrgNorway_revised2209.pdf
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