| This study was carried out with the objective of characterizing the market structure and the commercialization of dairy products in the district of Lavras, MG, Brazil. For such study, agents were identified, their market conduct, and the prices paid and received were analyzed, as well as the volume of sales in the different market segments. It was verified that the products demanding greater technological resources, such as milk “longa vida” ( “long-life” or UHT milk ) and milk sweets are the ones that feature the largest commercialization margins. In the retail segment, supermarkets feature, in average, the lowest margins in relation to their competitors, especially “longa vida” milk. In the consumer market of milk, the sterilized product is the most... |
