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Impacts on Producer Profits Attributed to Fortifying Processed Cheese with Omega-3 Fatty Acids AgEcon
Bouhlal, Yasser; Capps, Oral, Jr..
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Demand and Price Analysis.
Ano: 2011 URL: http://purl.umn.edu/103836
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The Impact of Retail Promotion on the Purchase of Private Label Products: The Case of U.S. Processed Cheese AgEcon
Bouhlal, Yasser; Capps, Oral, Jr..
This study examines the impact of retail promotion on the purchase of private label products. The influence of private label coupons, national brand coupons, and store features is examined. To identify these effects, a logistic model Probit is estimated where the binary variable equals 1 if the household buys the private label product, and equals 0 if the private label product is not bought. The model gives the probability that Y=1 is chosen conditional on a set of explanatory variables. In this study we focus on the American processed cheese transactions and we use the ACNielsen Homescan Panel of U.S. households for the year 2005. No significant relationship was found between private label purchase and the level of private label couponing activity....
Tipo: Conference Paper or Presentation Palavras-chave: Retail promotion; Coupon; Private label; Cheese consumption; Probit; Endogenous explanatory variable; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2010 URL: http://purl.umn.edu/61286
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