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	Provedor de dados AgEcon (3) Autor Bourlakis, Michael (3) Mamalis, Spyridon (1) Ness, Mitchell (1) Papagiannidis, Savvas (1) Spence, Laura (1) Palavra-chave Agribusiness (2) Agricultural and Food Policy (2) Farm Management (2) Food Consumption/Nutrition/Food Safety (2) Adaptation to locality (1) Consumer/Household Economics (1) Corporate social responsibility (1) Food retailing (1) Food supply chain (1) Industrial Organization (1) Internationalisation (1) Marketing and promotion (1) Metaverses (1) Second Life (1) Store image (1) Supply chain responsibility (1) UK (1) Virtual worlds (1) Waitrose (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2009 (1) 2008 (1) 2006 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Standardization versus customisation. The role of culture AgEcon Mamalis, Spyridon; Ness, Mitchell; Bourlakis, Michael. Fast food restaurants have expanded globally in recent years. As companies become global marketers to acquire new knowledge and a greater understanding of the fast food business and the environment, in which they operate in order to determine and adopt an appropriate marketing mix. Managers can use knowledge of a market's national culture to develop successful image strategies. This paper aims to explore the role of culture in the formation of consumer perceptions. To measure cultural influences a store image scale was constructed for fast food restaurants. An eight - step process based on Churchill's (1979), model, guided the development, validation and refinement of the scale. The final structure of the scale included six factors consisting of 14 items.... Tipo: Conference Paper or Presentation Palavras-chave: Store image; Internationalisation; Adaptation to locality; Consumer/Household Economics. Ano: 2006 URL: http://purl.umn.edu/10056 Moving from Corporate Social Responsibility to Supply Chain Responsibility: The Case of a Leading UK Food Retailer AgEcon Spence, Laura; Bourlakis, Michael. The paper investigates the evolution from corporate social responsibility to supply chain responsibility via the examination of a leading UK food retailer. These two concepts differ substantially and illustrate contrasting approaches in terms of social responsibility development and application. A qualitative case study methodology is used where managers from that leading retailer and its suppliers, industry experts and representatives from professional bodies are interviewed. An observation of an ethical audit with a retailer’s supplier was also conducted. Findings show an example of good practice in the area of corporate social responsibility in the supply chain and illustrate the substantive progress that can be made in achieving supply chain... Tipo: Conference Paper or Presentation Palavras-chave: Corporate social responsibility; Supply chain responsibility; Food supply chain; UK; Waitrose; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety. Ano: 2009 URL: http://purl.umn.edu/59204 Examining the Intertwined Spatial Relationships in Food Retailing: The Case of Second Life AgEcon Bourlakis, Michael; Papagiannidis, Savvas. This paper analyses the evolution of food retailing and describes how metaverses impact on it considering that retailers could be present in three different, but intertwined spaces. Our analysis deals with the major promotional issues, challenges and opportunities faced by traditional retailers, e-retailers and metaverse food retailers and the case of Second Life, a popular metaverse, is examined. A major finding is that retailers should apply a holistic approach when developing their promotional strategies aiming to have a presence in all three spaces. The authors suggest the pressing need for food policy development and stress the promotional and transactional potential that metaverses provide to other agri-food chain members including SMEs and... Tipo: Conference Paper or Presentation Palavras-chave: Food retailing; Metaverses; Virtual worlds; Second Life; Marketing and promotion; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization. Ano: 2008 URL: http://purl.umn.edu/49770 Registros recuperados: 3 Primeira ... 1 ... Última

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