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| Govindasamy, Ramu; Schilling, Brian J.; Sullivan, Kevin P.; Turvey, Calum G.; Brown, Logan; Puduri, Venkata S.. |
| In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and was the first state-funded marketing campaign for agricultural products produced in New Jersey. In an effort to spur demand for New Jersey farm products, this program was designed to increase consumer awareness of the state’s agricultural products as well as to encourage food retailers to promote Jersey Fresh products. With funding from the USDA’s Federal-State Marketing Improvement Program, the New Jersey Department of Agriculture commissioned this study to determine the impact of Jersey Fresh promotion on farmer cash receipts in New Jersey. The econometric analysis was focused on the fruit and vegetable sectors, the primary commodity areas expected to... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/36728 |
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| Govindasamy, Ramu; Sullivan, Kevin P.; Puduri, Venkata S.; Schilling, Brian J.; Brown, Logan. |
| The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from New Jersey by promoting locally grown fruits and vegetables in the market with Jersey Fresh’s logos. This study utilizes a consumer survey to evaluate the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. The results of this study provide valuable information that may be used to improve the Jersey Fresh Program, and also may be used in the promotion of other New Jersey farm products as well as products in other states which have similar promotional programs. Among other things, this study demonstrated that the... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/36729 |
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