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| Peacock, Kristin M.; Nayga, Rodolfo M., Jr.; Brumfield, Robin G.; Bacon, J. Richard; Thatch, Daymon W.. |
| This study evaluates the economic feasibility of establishing a packing house for the New Jersey Tomato Council Cooperative Association. Several scenarios were evaluated using a comprehensive firm-level, dynamic, stochastic, multiple-year, capital-budgeting computer model. Results indicate that the packing house would have difficulty sustaining itself if it packed tomatoes only during the three months a year that local tomatoes are produced. Economic performance of the packing house improved, however, when additional tomatoes were repacked from another supplier during the months that tomatoes are not produced in New Jersey. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1995 |
URL: http://purl.umn.edu/26657 |
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| Brumfield, Robin G.. |
| This paper presents the results of surveys of fresh tomato consumers conducted in 1990 in four New Jersey produce venues: a supermarket, a farmers' market, an at-the-farm store, and two roadside stands. The surveys were conducted through face-to-face interviews. Consumers' preferences, purchasing patterns, attitudes and demographics were examined. Results of the surveys suggest that supermarkets should emphasize price and convenience in marketing fresh tomatoes; whereas farmers' markets, at-the-farm stores, and roadside stands should emphasize taste and freshness. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1994 |
URL: http://purl.umn.edu/26639 |
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| Adelaja, Adesoji O.; Brumfield, Robin G.; Lininger, Kimberly. |
| Product differentiation, a prerequisite for successful state promotion of state branded farm products, may be reflected by differences in the own-price, cross-price and income elasticties of demand between a state's brand and other products. This paper tests for such differentiation by estimating demand functions for tomatoes available at the retail level in New Jersey. The "Jersey Fresh" brand is shown to have higher own-price and income elasticities of demand. It is thus perceived to be of higher quality than others. Consumers are also found to be origin biased. Promotion based on the Jersey Fresh's unique attributes and on encouraging further origin bias may have a good chance of success. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/27108 |
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