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| Burdine, Kenneth H.; Maynard, Leigh J.; Meyer, A. Lee. |
| An econometric model was used to evaluate the impact that the Smithfield / Packerland merger had on the price differential between Holstein feeder steers and non-dairy feeder steers in Kentucky. Weekly data were used from the Kentucky Livestock Database and the Livestock Marketing Information Center. An increase in the Holstein / non-dairy feeder steer spread of more than $3.00 per hundredweight was associated with the time period following the merger. While the possibility remains that unidentified factors contributed to the wider spread, the contention that the merger was the cause could not be rejected. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/35107 |
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| Maynard, Leigh J.; Burdine, Kenneth H.; Meyer, A. Lee. |
| The goal of this research was to guide livestock producers in marketing, product design and pricing decisions. Tools included a focus group, a consumer taste-testing and willingness-to-pay survey, and a restaurant survey. Experience attributes of locally produced ground beef were especially competitive, and demand for credence attributes packaged under the "local" label appears consistent with a niche market that could justify verification programs. Restaurants are a potentially receptive outlet for local meats, allowing producers to avoid the barriers to entry in mainstream grocery outlets. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/27321 |
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| Burdine, Kenneth H.; Meyer, A. Lee; Maynard, Leigh J.. |
| A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers. Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions. The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/20230 |
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| Maynard, Leigh J.; Meyer, A. Lee; Burdine, Kenneth H.. |
| A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers. Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions. The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/31978 |
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