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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Recent agricultural economics literature has largely analyzed consumers’ willingness to pay (WTP) for many credence attributes, including place of origin, organic, locally grown, environment friendly, fair trade, and animal welfare. In this study, we instead attempt to analyze why consumers value “locally grown,” which is a credence attribute receiving increasing attention in the market. Specifically, we propose a distinction between the direct effect and the indirect effect of “locally grown” on consumers’ attitudes towards agri-food products to explain consumers’ preferences for locally grown products. We collect data from an experiment with university students and analyze the data with a structural equation modeling methodology. |
| Tipo: Journal Article |
Palavras-chave: Credence attributes; Locally grown; Inferences; Attitudes; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/59252 |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58007 |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and Tybout, 2006). Negative information shocks may arise because of sudden product-harm crises or scandals (Klein and Dawar, 2004; Roehm and Tybout, 2006), such as food-borne disease outbreaks or environmental violation practices. In these situations, providing positive brand information can mitigate the effect of negative information shocks on consumers’ brand evaluations and buying intentions (Smith and Vogt, 1995; Okada and Rubstein, 1998; Klein and Dawar, 2004; Roehm and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58008 |
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