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| Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.. |
| The economic health of the Canadian beef industry is dependent upon exports. The U.S. market is the largest export market (over 70 percent of export volume) for Canadian beef. Imports of Canadian beef are equivalent to only about 4 percent of domestic U.S. production; however, many U.S. producers believe imports are having a negative impact on the market for domestic beef. They are disturbed that imported beef sold in the United States is not differentiated from domestic beef. The U.S. Congress passed legislation included in the 2002 U.S. Farm Bill creating a mandatory country-of-origin labeling (COOL) program for beef. The Canadian beef industry has viewed U.S. efforts to establish mandatory COOL as potentially having a negative effect on the market for... |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/46433 |
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| Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Sitz, Bethany M.. |
| In 2002, consumers from Chicago and Denver participated in an experimental auction and taste panel to elicit willingness to pay for beef originating from the United States, Australia and Canada. Approximately 69% of the consumers were willing to pay a premium of 19% more for a Guaranteed U.S steak than for an unlabeled steak. When comparing consumers taste preferences for beef originating from various countries of origin, it appears that a segment of the population prefers the taste and is willing to pay a premium for beef originating from Australia. A larger segment of the experimental population, 34% of the consumers, preferred the taste and was willing to pay a premium for the Canadian steak. However, on average, consumers were willing to pay... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2003 |
URL: http://purl.umn.edu/16606 |
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| Umberger, Wendy J.; Calkins, Chris R.. |
| In 2007, consumer focus groups and online surveys using choice sets were conducted to examine South Korean’s perceptions of and willingness-to-pay for Australian, U.S. and domestic beef. Consumers indicated higher positive perceptions of Australian beef than of U.S. beef, particularly in the area of environmentally friendly, cleanliness, standards and credibility; and thus Korean consumers discount Australian beef less than U.S. beef relative to domestic beef. The U.S. industry could improve perceptions and their country-image by providing Korean consumers with promotional material pointing out that U.S. beef production systems are comparable to competitors’ in terms of “environmental-friendliness” and other quality attributes. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/6172 |
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| Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Killinger, Karen M.. |
| This paper was presented at the INTERNATIONAL TRADE IN LIVESTOCK PRODUCTS SYMPOSIUM in Auckland, New Zealand, January 18-19, 2001. The Symposium was sponsored by: the International Agricultural Trade Research Consortium, the Venture Trust, Massey University, New Zealand, and the Centre for Applied Economics and Policy Studies, Massey University. Dietary changes, especially in developing countries, are driving a massive increase in demand for livestock products. The objective of this symposium was to examine the consequences of this phenomenon, which some have even called a "revolution." How are dietary patterns changing, and can increased demands for livestock products be satisfied from domestic resources? If so, at what cost? What will be the flow-on... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2001 |
URL: http://purl.umn.edu/14543 |
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| Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Sitz, Bethany M.. |
| In 2002, Chicago and Denver consumers were surveyed and participated in an experimental auction to elicit willingness to pay for country-of-origin labeling (COOL) of beef. Survey results indicate the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and hamburger, respectively. In the auction, consumers were willing to pay a 19% premium for steak labeled "U.S.A. Guaranteed: Born and Raised in the U.S." Food-safety concerns, preferences for labeling source and origin information, a strong desire to support U.S. producers, and beliefs that U.S. beef was of higher quality were reasons consumers preferred COOL. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/27050 |
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| Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.; Sitz, Bethany M.. |
| In a study of beef quality, consumers tasted steak samples and participated in an experimental auction to determine their willingness to pay. Steaks differed in marbling, tenderness, country of origin, and aging method. Marbling and tenderness had statistically significant impacts on consumers' palatability ratings for steaks. Tenderness significantly impacted consumers' willingness-to pay values. There appear to be threshold levels of marbling and tenderness, below which consumers discount steaks. Steaks from Australia were rated lower for overall acceptability, and bids were lower than for the U.S. steak samples. Dry-aging methods negatively impacted taste panel ratings and bids. |
| Tipo: Journal Article |
Palavras-chave: Beef; Country of origin; Experimental auctions; Marbling; Tenderness; Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/30913 |
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