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Effectiveness of European Appellations of Origin on the International wine market AgEcon
Malorgio, Giulio; Camanzi, Luca; Grazia, Cristina.
The objective of this paper is to evaluate the role of the Appellation of Origin system on the international wine market, given i) the Geographic Indications international legal protection system, ii) the main aspects of world wine demand evolution and iii) the strategic choices of firms on the international market. On the demand side, we show through descriptive statistics and economic literature review, the increasing wine consumers’ appreciation of reputation and origin attributes. On the supply side, we identify the main quality strategies implemented on the international wine market and show an increasing role of origin in firms’ strategic choices worldwide. Finally, a direct survey on Italian Appellations of Origin concerning the AO registration on...
Tipo: Conference Paper or Presentation Palavras-chave: Appellations of Origin; Consumer Information; Intellectual Property Right protection; International Trade Agreements; Wine market.; International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/7896
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The role of Producer Organizations in supply concentration and marketing: a comparison between European Countries in the fruit and vegetables sector AgEcon
Camanzi, Luca; Malorgio, Giulio; Garcia Azcarate, T..
The Fruit and Vegetables (FV) sector has a relevant and increasing economic value in the EU, accounting for about 20% of the total value of agricultural production; the Countries with higher significance are Greece, Spain and Italy (from 25% to 35%). Nevertheless the producers are negatively affected by structural problems related to the small size of the farms and scarce ability to concentrate and promote production. For this reason the 2007 reform of the CMO for fruit and vegetables provides measures in favor of growers who are members of Producer Organizations (POs). In fact, the present rate of organization of the sector varies considerably across the EU Countries, but in general it is considered to be too low (around 35%). This paper carries out a...
Tipo: Conference Paper or Presentation Palavras-chave: Fruit and vegetables Common Market Organization; Producer Organizations; Operational programs; Supply concentration; Product quality; Marketing channels.; Marketing.
Ano: 2009 URL: http://purl.umn.edu/57990
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