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Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan AgEcon
Conner, David S.; Campbell-Arvai, Victoria; Hamm, Michael W..
The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.
Tipo: Journal Article Palavras-chave: Demand and Price Analysis; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/55972
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