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The resilient character of PDO/PGI products in dynamic food markets AgEcon
Arfini, Filippo; Capelli, Maria Giacinta.
The European and Italian food system is experiencing a change in the relationship with the consumer and with the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have high quality content and a strong link with the territory. The brands with the price are the two factors affecting the strategic policies of the food producer firms. At the same time, the retail system has proven to be very sensitive to consumer demands by providing quality products at competitive prices and using their brand as an element of loyalty. In the European context, the Italian agri-food system has the higher number of products with the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) recognition....
Tipo: Conference Paper or Presentation Palavras-chave: PDO/PGI; Quality; Modern distribution; Cluster analysis; Marketing strategies; Development processes; Agricultural and Food Policy; Marketing.
Ano: 2009 URL: http://purl.umn.edu/57670
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Heterogeneity of Members’ Characteristics and Cooperation within Producer Groups Regulating Geographical Indications: The Case of the “Prosciutto di Parma” Consortium AgEcon
Dentoni, Domenico; Menozzi, Davide; Capelli, Maria Giacinta.
Several studies have analyzed the conditions under which geographical indications (GIs), such as the European Protected Designations of Origin (PDOs) and Protected Geographical Indications (PGIs), can represent a profitable market opportunity for agri-food producers. The development of a common set of rules by a group of producers and the governance of the collective brand are key issues to jointly exploit market opportunities through GIs. This paper explores whether heterogeneous characteristics, resources and strategies of individual producers within a PDO Consortium influence their level of agreement on the future of the collective regulation and governance of GIs. We conduct an in-depth study on a representative sample of firms member of the...
Tipo: Conference Paper or Presentation Palavras-chave: Geographical Indications; Collective Action; Group Heterogeneity; Multi-Variate Statistics.; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Labor and Human Capital.
Ano: 2010 URL: http://purl.umn.edu/95203
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