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| Pagnoncelli,Maria Giovana Binder; Batista,Almária Mariz; Silva,Michelle Cristine Medeiros Da; Costa,Ana Paula Marques Da; Araújo,Fábio Resende De; Marques,Marcela Pinheiro; Fidalgo,Cláudia M. De Quelhas; Carvalho,Maria Cleide Ribeiro Dantas de. |
| The advertising about maternal milk substitutes has been pointed as one of the factors responsible for the breastfeeding low rates. In this way, legal support was created to assure that the use of such products would not interfere on the healthy breastfeeding habit of the population. This study, developed between June 2006 and May 2008 in the city of Natal, state of Rio Grande do Norte, analyzed the food advertisements divulged under the validity of Law # 11.265/2006, which controls in Brazil the food commercialization and the publicity addressed to parents or keepers of nursling and children in the first childhood. 220 advertisements, being 141 of technical-scientific nature, and 79 for strictly commercial promotion, were collected and evaluated according... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Breast-feeding; Food advertising/analysis; Maternal milk/substitutes. |
| Ano: 2009 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502009000200020 |
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| Souza,Daliana Maria Berenice de Oliveira; Lima,Suellen Cristiane Medeiros de; Batista,Almária Mariz; Carvalho,Maria Cleide Ribeiro Dantas de. |
| This work intended to analyze the advertising of medicines requiring medical prescription, divulged into three journals of the neurology and cardiology areas addressed to healthcare professionals. The analysis was based on current legislation, among other criteria, as well as specific literature. The presence of the following items was investigated: registration number, drug name, specific indications, contraindications; cautions and warnings; adverse reactions; possible side effects; posology; legibility of technical-scientific information and bibliographic references, phrases and/or expressions about the medication benefits, as compared to other drugs; safety warnings, healing promises and pictures of people smiling, and the quotations confirmation based... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Medicines/advertising; Medicines/prescription; Medicines/legislation. |
| Ano: 2009 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502009000200016 |
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