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Olive oils protected by the EU geographical indications: creation and distribution of the value-adding within supply chains AgEcon
Roselli, Luigi; Casieri, Arturo; De Gennaro, Bernardo; Medicamento, Umberto.
The world olive oil market is characterized by a growing price competition on the supply side. Economy of scales and low production costs from both traditional and more recent producing Countries determine an increasing pressure on European Union (EU) olive farmers that suffer lower revenues. Product differentiation, driven by higher quality and consumer expectations, is one of the most powerful competitive strategies that EU farmers may adopt to face this challenge. Geographical indications established by the EU (PDO and PGI) can be successful marketing levers to ensure olive oil differentiation based on high quality standards and geographical origin of production. These EU quality certification schemes were designed to respond to consumer demand, to...
Tipo: Conference Paper or Presentation Palavras-chave: Olive oil; Protected designation of origin; Supply chain; Value-chain.; Agricultural and Food Policy.
Ano: 2009 URL: http://purl.umn.edu/58125
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