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AS INDICAÇÕES GEOGRÁFICAS COMO ESTRATÉGIA MERCADOLÓGICA NO MERCADO DE VINHOS DO DISTRITO FEDERAL 31
Glass, Rogerio Fabricio; Castro, Antonio Maria Gomes de.
The objective of this paper was to analyze, in terms of marketing strategy, the geographical indications (GIs) as a competitive differential in the wine market. The paper is based on research that targeted the wine consumers from the Distrito Federal (Federal District) with a high degree of involvement with the product. This research had an exploratory-descriptive nature and used self-administrated structured questionnaires. Marketing strategies, mainly market segmentation and positioning and consumers’ behavior, were its conceptual basis. The target group’s perceptions about several marketing factors which influence wine consumption, especially the geographical indications, were analyzed. According to the consumers, the GIs are a differentiating factor in...
Tipo: Journal Article Palavras-chave: Geographical indications; Marketing strategies; Wine market; Market segmentation and positioning; Agribusiness; Agricultural Finance.
Ano: 2008 URL: http://purl.umn.edu/60703
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SINTONIA DA INFORMAÇÃO SOBRE AS PREFERÊNCIAS DOS CONSUMIDORES DE CARNE BOVINA ENTRE OS AGENTES DA CADEIA DE PRODUÇÃO NO DISTRITO FEDERAL 31
Brisola, Marlon Vinicius; Castro, Antonio Maria Gomes de.
The studies on agribusiness are based in a systemic dimension, seeking to understanding the relationship among agents and the search for greater efficiency among or intra-chains. For such purpose, understanding the several flows concealed in the agri-food networks (and in their chains) has become necessary: flows of materials and products, capital flows, flows of information. The flow of the information, as object of this study, is generated in primary sources (consumers), positioned at the end of the production chain, and it “flows” through channels, reaching all the points that determine strategic interests in the chain. In its course, it undergoes changes (noises) starting at the moment it is decoded by secondary sources. Using such elements, this...
Tipo: Journal Article Palavras-chave: Consumer; Bovine meat; Information.; Livestock Production/Industries; Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/43939
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