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Benefit Evaluation of the Country of Origin Labeling in Taiwan: Results from Auction Experiment AgEcon
Chern, Wen S.; Chang, Chun-Yu.
This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s willingness to pay (WTP) for products under country-of-origin labeling (COOL). Experimental auctions of Taiwan and China preserved olives as well as Taiwan, China and Vietnam oolong teas were conducted using the Vickrey’s second price sealed bid auction. For CVM, the study used the double-bounded dichotomous choice method in which we started assuming the same base price for all products in the first question and then varied the prices in the second CV question. The products...
Tipo: Conference Paper or Presentation Palavras-chave: Country-of-origin labeling; Experimental auction; Tobit model; Contingent valuation method; Logit model; Multinomial logit model; Willingness to pay; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Q13; D12..
Ano: 2009 URL: http://purl.umn.edu/49215
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