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| Ru, Yu; Shi, Zhen-ni; Li, Fan; Xu, Tao; Wang, Zhen; Chen, Li-ming. |
| In the paper, the concept of circulation industrial chain of distinctive agricultural products is introduced. By using the e-commerce platform, the new industrial chain for the circulation of distinctive agricultural products on the basis of online transaction is established. In view of the standardization problems in the production and processing section, online exhibition and trade section, after sale section, the related solutions are put forward. In the production and processing sections, the fruit farmers should implement scale cultivation; pick and store fruits according to the local situation; pack fruits by using green package which can represent the features of the brand; establish the agricultural products association. In the section of online... |
| Tipo: Journal Article |
Palavras-chave: Distinctive fruits; Online trade; Standardization system; Agricultural industrial chain; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/117352 |
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