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Improving Market Access for Small and Mid-sized Producers through Food Industry Electronic Infrastructure MarketMaker AgEcon
Cho, Khin Mar; Tobias, Donald Jerome.
In recent years there has been a growth in the interest of consumers to buy more locally. An increasing number of farmers are trying to meet the growing demand for locally produced products. Here in New York State, farmers who are direct marketing their product, either direct to consumer or direct to wholesale markets constantly are looking for additional avenues to connect to current customers or grow their customer base. NY MarketMaker is one avenue farmers across New York can utilize to make connections with their customers. This powerhouse database connects buyers, sellers and transportation services and is easily searchable, even for the „technologically‟ challenged. Cornell Cooperative Extension (CUCE) in New York City began this project with the...
Tipo: Conference Paper or Presentation Palavras-chave: Food Industry; Market; Producers; Processors; Retailers; Consumers; New York; Marketing.
Ano: 2010 URL: http://purl.umn.edu/56564
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