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| Reardon, Thomas; Codron, Jean-Marie; Busch, Lawrence; Bingen, R. James; Harris, Craig. |
| The role of G&S has shifted from a technical instrument to reduce transaction costs in homogeneous commodity markets to a strategic instrument of competition in differentiated product markets. The nature of G&S has shifted from performance (realized characteristics of the product) to process standards. In developing countries, these changes have tended to exclude small firms and farms from participating in market growth, because of the implied investments. The three strategic responses to G&S change by agribusiness firms and farms include: (1) by large firms and multinationals, to create private G&S and private certification, labeling, and branding systems; (2) by medium-large domestic firms, to lobby governments to adopt public G&S... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1999 |
URL: http://purl.umn.edu/34227 |
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| Sterns, James A.; Codron, Jean-Marie. |
| Are changes in consumer demand and concentration in food retail altering market structures so that integrated production practices like IPM and ICM will become not only widely adopted but essential if growers want to maintain access to markets? Data on the European fresh produce sector are analyzed, applying Randall Bartlett's economic theory of power. The authors conclude that if current trends continue, then the answer to the question posed could soon be, "yes." |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Crop Production/Industries. |
| Ano: 2001 |
URL: http://purl.umn.edu/20715 |
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| Sterns, Patricia Aust; Codron, Jean-Marie; Reardon, Thomas. |
| Quality and quality assurance are among the most critical issues facing the fresh produce industry. This paper shows that while quality is widely noted to be an important concept, it is not clearly defined in the literature. Several definitions of quality are presented. The terminology associated with quality assurance is analyzed. An array of quality assurance systems used in the European fresh product sector are presented. Conclusions are drawn that while fresh produce quality will always be a factor retailers use to compete for consumers, there is evidence of industry consensus on some quality attributes, particularly, safety, environmental, and social attributes. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/20494 |
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| Codron, Jean-Marie; Sterns, James A.; Reardon, Thomas. |
| Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This paper shows that these strategies create, using Mancur Olson's terms, two collective goods: overall consumer confidence in the market's ability to deliver credence attributes, and overall consumer satisfaction with the experience attributes of fresh produce. The characteristics of these two collective goods, i.e., their compatible use and high costs of exclusion, influence the costs, effectiveness, and nature of the marketing strategies of firms. This paper presents examples from the fresh produce industries of Europe and the U.S. to show how compatible-use and high-exclusion costs influence firm strategies. It concludes that there are... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/27056 |
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