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	Provedor de dados 31 (2) Autor Collart, Alba J. (2) Palma, Marco A. (2) Carpio, Carlos E. (1) Hall, Charles R. (1) Palavra-chave Consumer preferences (2) Consumer/Household Economics (2) Marketing (2) Brand recognition (1) Flower demand (1) Green Industry (1) M31 (1) Ornamentals (1) R22 (1) Willingness to pay (1) Mais... Tipo do documento Conference Paper or Presentation (2) Ano 2011 (1) 2010 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Repeat Buying Behavior for Ornamental Plants: A Consumer Profile 31 Palma, Marco A.; Collart, Alba J.; Hall, Charles R.. The main objective of this research was to study what stimulates repeat buying behavior for ornamental plants by segmenting consumer demographics and other important variables in the purchasing decision for ornamental plants. Specifically, we looked at the number of transactions per month as a function of the purpose of the purchase. Consumer’s behavioral and socio-demographic characteristics that are more likely to influence the number of ornamental transactions were also identified. Tipo: Conference Paper or Presentation Palavras-chave: Green Industry; Flower demand; Consumer preferences; Consumer/Household Economics; Marketing; M31; R22. Ano: 2010 URL: http://purl.umn.edu/56332 Promoting a local brand: Assessing the Economic Benefits of the Texas Superstar® and Earth-Kind® Promotion on Place (POP) Program 31 Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E.. This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more likely to influence brand awareness and WTP are identified. Tipo: Conference Paper or Presentation Palavras-chave: Brand recognition; Willingness to pay; Consumer preferences; Ornamentals; Consumer/Household Economics; Marketing. Ano: 2011 URL: http://purl.umn.edu/98796 Registros recuperados: 2 Primeira ... 1 ... Última

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