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	Provedor de dados AgEcon (2) Autor Comeau, Allison (2) Mittelhammer, Ronald C. (2) Wahl, Thomas I. (2) Palavra-chave Marketing (2) Livestock Production/Industries (1) Tipo do documento Journal Article (1) Technical Report (1) Ano 1997 (1) 1996 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última ASSESSING THE EFFECTIVENESS OF MPP AND TEA ADVERTISING AND PROMOTION EFFORTS IN THE JAPANESE MARKET FOR MEATS AgEcon Comeau, Allison; Mittelhammer, Ronald C.; Wahl, Thomas I.. An Inverse Almost Ideal Demand System is utilized to determine the effectiveness of Market Promotion Program (MPP) and Target Export Assistance (TEA) advertising and promotion expenditures in the Japanese market for meat. Using annual data, it is found that beef advertising and promotion has had a positive and significant effect on the demand for beef. There is insufficient evidence to conclude that pork and poultry advertising and promotion increased the demand for either commodity. Tipo: Journal Article Palavras-chave: Marketing. Ano: 1997 URL: http://purl.umn.edu/27844 Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market AgEcon Comeau, Allison; Mittelhammer, Ronald C.; Wahl, Thomas I.. Tipo: Technical Report Palavras-chave: Livestock Production/Industries; Marketing. Ano: 1996 URL: http://purl.umn.edu/122992 Registros recuperados: 2 Primeira ... 1 ... Última

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