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Registros recuperados: 12
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Demand for Pasture-Raised Livestock Products in Michigan: Results of Consumer Surveys and Experimental Auctions AgEcon
Conner, David S.; Oppenheim, Diana.
Pasture-raised livestock products present a niche-marketing opportunity for small- and medium-scale farmers; growth of this market may enhance the economic, social, and environmental sustainability of livestock agriculture. Results from an earlier statewide poll in Michigan found that consumers place great importance on product attributes associated with the pasture-based production model. This report presents findings from a combination of consumer surveys conducted at three Michigan retail locations and a series of experimental auctions. Participants in both the survey and auction components view pasture-raised beef and milk products very favorably, believing these products are healthy for humans to eat and are raised in environmentally friendly and...
Tipo: Report Palavras-chave: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/55603
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BEYOND ORGANIC: INFORMATION PROVISION FOR SUSTAINABLE AGRICULTURE IN A CHANGING MARKET AgEcon
Conner, David S..
As organic agriculture evolves from a movement to an industry, the organic label is increasingly disconnected from the founding spirit of organic, which is now more associated with the broader term sustainable agriculture. Increased competition due to the "commodification" of organic agriculture poses challenges to sustainable organic farmers in the Northeast U.S. This paper discusses the options for creating and maintaining niche markets by providing information on "process" attributes to consumers who wish to support a more sustainable food system, including labeling alternatives and the role of government. It concludes with a discussion of the prospects for this movement and research needs for the future.
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/27137
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Consumer Preferences for Organic and Fair Trade Chocolate: Implications for Sustainable Agriculture in the Developing World AgEcon
Conner, David S.; Mabaya, Edward T..
This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of goods imported from the developing world. Conjoint analysis is used to measure how consumers value organic and fair trade compared to other attributes like price. Results indicate favorable attitudes and value placed on these the sustainable attributes, and imply a role for these labels to provide incentives for the adoption of more sustainable practices.
Tipo: Working Paper Palavras-chave: Conjoint analysis; Fair Trade; Organic; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/121061
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Community Supported Agriculture Pricing and Promotion Strategies: Lessons from Two Ithaca, NY, Area Farms AgEcon
Conner, David S..
Tipo: Working Paper Palavras-chave: Agribusiness; Marketing.
Ano: 2003 URL: http://purl.umn.edu/122132
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Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan AgEcon
Conner, David S.; Campbell-Arvai, Victoria; Hamm, Michael W..
The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.
Tipo: Journal Article Palavras-chave: Demand and Price Analysis; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/55972
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Sustainable School Food Procurement in Large K–12 Districts: Prospects for Value Chain Partnerships AgEcon
Conner, David S.; Izumi, Betty T.; Liquori, Toni; Hamm, Michael W..
Many scholars and activists are interested in the potential for school-based childhood nutrition programs to positively impact the U.S. agri-food system. This paper explores efforts of a national K–12 school food collaborative to procure more sustainably grown and healthful food products. After a review of literature on transaction cost theory and school food procurement, the paper examines the potential of strategic partnerships in a value chain framework to meet procurement change goals. Results from a qualitative study of two participating school districts suggest that partnerships can offer potential solutions to recurring procurement barriers found in previous research.
Tipo: Article Palavras-chave: School meals; Supply chains; Transaction costs; Food Consumption/Nutrition/Food Safety; Food Security and Poverty.
Ano: 2012 URL: http://purl.umn.edu/123317
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Demand for Pasture-Raised Livestock Products: Results from Michigan Retail Surveys AgEcon
Conner, David S.; Oppenheim, Diana.
Pasture-raised livestock production offers opportunity for product differentiation and enhanced sustainability. Shopper surveys at three Michigan retail locations measured consumers’ attitudes and beliefs regarding pasture-raised livestock products, and willingness to pay for pasture-raised milk and beef. The shoppers associate pasture-raised products with attributes important to purchase decisions. The shoppers express willingness to pay, on average, about 35% more for pasture-raised milk and beef. Informational messages appear to have no effect on these responses. We suggest pasture-raised is a viable marketing strategy and recommend premium pricing strategies and promotion based on verifiable health benefits.
Tipo: Journal Article Palavras-chave: Animal welfare; Consumer demand; Pasture-raised livestock products; Sustainability; Tobit; Willingness to pay; Agribusiness; Demand and Price Analysis; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/90550
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CONSUMER PREFERENCES FOR ORGANIC STANDARDS: GUIDING DEMAND-EXPANSION STRATEGIES FOR ORGANIC FOOD AgEcon
Conner, David S.; Christy, Ralph D..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/27634
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Handlers Perspectives on Sourcing Organic Produce From the Great Lakes Region AgEcon
Martinez, Lourdes R.; Bingen, R. James; Conner, David S..
Tipo: Journal Article Palavras-chave: Crop Production/Industries; Marketing.
Ano: 2009 URL: http://purl.umn.edu/93833
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Prospects for the Market for Locally Grown Organic Food in the Northeast U.S AgEcon
Conner, David S..
This paper examines the current state of the market for the locally grown organic food in the Northeast U.S. Based on a series of interviews and discussions with key players, as well as information from government and private agencies, the overview, situational analysis and research needs for the industry are discussed
Tipo: Working Paper Palavras-chave: Crop Production/Industries.
Ano: 2002 URL: http://purl.umn.edu/122641
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Pesticides and Genetic Drift: Alternative Property Rights Scenarios AgEcon
Conner, David S..
Tipo: Journal Article Palavras-chave: Research and Development/Tech Change/Emerging Technologies.
Ano: 2003 URL: http://purl.umn.edu/93754
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THE ORGANIC LABEL: HOW TO RECONCILE ITS MEANING WITH CONSUMER PREFERENCES AgEcon
Conner, David S.; Christy, Ralph D..
The USDA's National Organic Program (NOP), with its unified definition and labeling requirements, holds great promise for increasing commerce in and decreasing transaction costs associated with purchasing organic food. However, the label and its meaning must both be well understood and reflect the traits consumers want if this promise is to be realized. This paper reports the results of a survey and experimental auction on consumers' preferences for organic standards. On one hand, the USDA NOP's Final Rule broadly conforms to consumer preferences regarding what practices should or should not be permitted in organic production and processing. Consumers support a strict definition of organic in general, opposing the use of a variety of practices...
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2004 URL: http://purl.umn.edu/27135
Registros recuperados: 12
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