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| Lemeilleur, Sylvaine; Bignebat, Celine; Cordon, J.M.. |
| Since the rapid expansion of modern retailers in Turkish agro-food market, competent intermediary's forms are required to match up their exigent demand in fresh fruit and vegetables (thereafter FFV) procurement - namely, volume, regularity or quality- with a very fragmented national supply provided by small family farms. In this context, the aim of this paper is twofold: it first develops a unified theoretical framework that compares the costs incurred by producers when deciding to market their produce through a private agent or through a marketing cooperative. Drawing on marketing cooperatives theories and transaction cost arguments, we put forward that these systems do not prove the same ability to allow for quality upgrading, above all at the producer's... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/9405 |
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