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Registros recuperados: 4
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Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey AgEcon
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra; Cox, Linda J.; You, Wen.
This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of willingness to pay factors. Results show consumer socio-economic characteristics are important determinants but play different roles depending on the products. Information on health benefits may also be important. However, it is found that outside information or consumer self-stated awareness of blueberries’ health benefits have different impacts. These impacts may function as substitutes rather than complements to each other.
Tipo: Journal Article Palavras-chave: Blueberry; Payment card contingent valuation; Value-added; Willingness to pay; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/104617
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Consumers’ Stated Choices versus Purchasing Desires: Case of Hawaii Food Baskets AgEcon
Hu, Wuyang; Cox, Linda J..
This article uses a case study involving Hawaii food baskets to show that although a choice based conjoint experiment can elicit respondents’ most preferred alternative, this “preferred” option may not be one that respondents are willing to purchase. Thus, a choice based experiment that involves hypothetical product selection may predict different behavior, depending on the type of questions asked in the survey. This study shows that follow-up questions in a conjoint survey may serve an important role in improving model fit and the comprehensiveness of behavioral prediction.
Tipo: Journal Article Palavras-chave: Gift baskets in China; Preferred choice; Willing to purchase; Hypothetical selection; Agricultural and Food Policy; Consumer/Household Economics; Q13; D12.
Ano: 2009 URL: http://purl.umn.edu/56632
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Beach Quality and Recreational Values: A Pictorialized Stated Preference Analysis of Residents and Tourists AgEcon
Penn, Jerrod; Hu, Wuyang; Cox, Linda J.; Kozloff, Lara.
Much of Hawaii’s economy relies on its unique marine environments, which are threatened by degradation from stormwater runoff. Using a stated preference method of choice-based conjoint (CBC) analysis, based on stylized photographs, this study examines both residents’ and visitors’ marginal value for levels of attributes associated with Hawaiian beach recreation. Each attribute (sand quality, water quality, congestion and water safety conditions) was significant for both residents and tourists, with water quality being the single most important attribute. There is little distinction between resident and tourist marginal value, except for a greater value lost for below average water quality among tourists.
Tipo: Presentation Palavras-chave: Nonmarket Valuation; WTP; Beach; Environmental Economics and Policy; Resource /Energy Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/119813
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AN ANALYSIS OF THE USE OF GRADES AND HOUSEBRAND LABELS IN THE RETAIL BEEF MARKET AgEcon
Cox, Linda J.; McMullen, B. Starr; Garrod, Peter V..
The congruence of beef consumers’ purchases with their stated preferences regarding internal fat content are examined. The role of U.S. Department of Agriculture (USDA) grades and housebrand labeling of beef in providing information to consumers is studied in the theoretical framework of search theory. The empirical results indicate that the current system of USDA grades and housebrand labels is not disseminating information regarding internal fat content effectively to consumers. Suggestions are made for providing consumers with better information and education necessary to increase congruence of expressed preferences regarding internal fat content and actual beef purchases.
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries.
Ano: 1990 URL: http://purl.umn.edu/32061
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