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Case studies of the marketing of products from newly bred lines and underutilized crops Organic Eprints
Padel, Susanne; Rossi, Adanella; D'Amico, Simona; Sellars, Anna; Oehen, Bernadette.
The overall aim of Task 5.1 of the Diversifood project is to produce recommendations and guidelines for the marketing and valorisation strategies of biodiverse food products, including products from underutilized crops and based on newly-bred lines from participatory plant breeding. The work presented here identifies success and critical factors of existing initiatives, analysing the whole process of value-adding and communication from the genetic resource to the food product. A common case study approach was used by national teams in eight countries, involving around 180 interviews with various actors of each initiative, including producers and a diversity of other supply chain actors and consumers. Results of the comparative analysis are presented into...
Tipo: Report Palavras-chave: Markets and trade Networks and ownership Breeding; Genetics and propagation.
Ano: 2018 URL: http://orgprints.org/34456/1/Diversifood%20D5.1.pdf
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