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| Darby, Kim; Batte, Marvin T.; Ernst, Stanley C.; Roe, Brian E.. |
| Increasingly, grocery stores are marketing foods differentiated as locally produced. Freshness and taste are obvious reasons for consumer preference for these goods, but also important may be home-bias. Whatever the motive, there is substantial evidence that some consumers are willing to pay premium prices for food characterized as locally produced. A customer-intercept survey and a choice experiment of food shoppers in direct markets and traditional grocery stores was analyzed using Conjoint methods to evaluate WTP for characteristics related to locally grown fresh strawberries. Our results suggest that consumers are willing to pay more for locally produced berries: Customers intercepted in grocery stores would pay an average of 64 cents more per quart,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/21336 |
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| Ernst, Stanley C.; Batte, Marvin T.; Darby, Kim; Worley, C. Thomas. |
| This paper reports on initial data collection for the consumer-preference objective in the three-year research project, "An Extended-Season Barry Production and Marketing System to Enhance Viability of Small Appalachian Farms and Rural Communities." This USDA NRI-funded project studies impacts on small farms and rural communities of widespread adoption of a unique full-season system of berry production with sales to high-value markets. Small-acreage farms in Southern Ohio and similar Appalachian regions are looking for alternatives that may approach the per-acre returns of traditional tobacco production. Small fruit crops have similar production requirements (labor and management intensive, small acreage) and can provide a significant income that more... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8548 |
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