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| Delmas, Magali A.; Grant, Laura E.. |
| Eco-labeling signals that a product has been eco-certified. While there is increasing use of eco-labeling practices, there is still little understanding of the conditions under which eco-labels can command price premiums. In this paper, we argue that the certification of environmental practices by a third party should be analyzed as a strategy distinct from although related to the advertisement of the eco-certification through a label posted on the product. By assessing eco-labeling and eco-certification strategies separately, we are able to identify benefits associated with the certification process independently from those associated with the actual label. More specifically, we argue in the context of the wine industry that eco-certification can provide... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Organic wine; Wine market; Price premium; Eco-wine; Demand and Price Analysis; Environmental Economics and Policy. |
| Ano: 2008 |
URL: http://purl.umn.edu/37325 |
