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Individual and Collective Reputation: Lessons from the Wine Market AgEcon
Castriota, Stefano; Delmastro, Marco.
The concept of reputation has been used in every field of economic research, given its capacity to affect the outcome of all economic and financial transactions. The theoretical debate on reputation is very rich, but the mechanisms of reputation building have not been explored enough from the empirical viewpoint. In this paper we investigate the determinants of firm reputation taking into consideration the interactions between individual and collective reputation. This paper is one of the first attempts to provide robust evidence on the determinants of firm reputation using a large set of controls applied to a database not affected by self-selection bias. In fact, we constructed a new database containing the universe of wineries located in four regions of...
Tipo: Working or Discussion Paper Palavras-chave: Reputation; Credibility; Asymmetric information; Quality standards; Industrial Organization; L14; L15.
Ano: 2008 URL: http://purl.umn.edu/45504
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