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| Registros recuperados: 13 | |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Recent agricultural economics literature has largely analyzed consumers’ willingness to pay (WTP) for many credence attributes, including place of origin, organic, locally grown, environment friendly, fair trade, and animal welfare. In this study, we instead attempt to analyze why consumers value “locally grown,” which is a credence attribute receiving increasing attention in the market. Specifically, we propose a distinction between the direct effect and the indirect effect of “locally grown” on consumers’ attitudes towards agri-food products to explain consumers’ preferences for locally grown products. We collect data from an experiment with university students and analyze the data with a structural equation modeling methodology. |
| Tipo: Journal Article |
Palavras-chave: Credence attributes; Locally grown; Inferences; Attitudes; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/59252 |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58007 |
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| Dentoni, Domenico; Reardon, Thomas. |
| Agri-food small- and medium-sized enterprises (SMEs) can enter global food chains by pursuing niche marketing strategies, where a narrow segment of customers perceives high benefits of food products that compensate their high prices and do not require large volumes of supply (Humphrey, 2005). To serve a niche of global customers, building a brand is challenging but crucial. Brands are crucial as they provide signals of the overall quality of products, as well as create an image that differentiates them from competitors (Keller, 1993). Building a brand is particularly important for firms that aspire to have a product image associated to credence attributes (Darby and Karni, 1973; Humphrey, 2005). Credence attributes are quality features that cannot be... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: International Development. |
| Ano: 2009 |
URL: http://purl.umn.edu/58006 |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and Tybout, 2006). Negative information shocks may arise because of sudden product-harm crises or scandals (Klein and Dawar, 2004; Roehm and Tybout, 2006), such as food-borne disease outbreaks or environmental violation practices. In these situations, providing positive brand information can mitigate the effect of negative information shocks on consumers’ brand evaluations and buying intentions (Smith and Vogt, 1995; Okada and Rubstein, 1998; Klein and Dawar, 2004; Roehm and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58008 |
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| Dentoni, Domenico; English, Francis. |
| Researchers have widely analysed the economic, managerial, social and psychological drivers of industry adoption of R&D outputs both in the international (e.g. Rogers 2003) and Australian context (e.g. Pannell et al. 2006). Many of these studies have mainly focused on the drivers of industry adoption of technical research, whose value - increasing productivity or decreasing costs within a firm's boundaries - is generally more tangibly perceived by the industry (Pralahad 1993). On the other hand, research has not focused on the drivers of industry adoption of R&D outputs stimulating market development, whose value - identifying and exploiting a market opportunity outside the boundaries of the firm - is usually more uncertain and difficult to be... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2011 |
URL: http://purl.umn.edu/100542 |
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| Dentoni, Domenico; English, Francis. |
| A large number of empirical studies have recently explored the processes and the conditions under agri-food companies acquire and develop market orientation (e.g. Martin et al. 2009), entrepreneurship (e.g. Holster 2008) and innovation (e.g. Verhees 2005), which have been proven to have a positive relationship with their performance (e.g. Micheels and Gow 2008). A much smaller number of studies focused on how agri-food firms can acquire the capabilities that are necessary to become market-oriented and innovative (e.g. Anderson & Narus 2007), specifically market sensing and customer linking (Day 1994). As a number of public-private partnership projects are attempting to enhance agri-food companies' market orientation and innovation, it is useful to... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/100543 |
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| Registros recuperados: 13 | |
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