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	Provedor de dados AgEcon (1) Autor Dienel, Wolfram (1) Palavra-chave Agribusiness (1) Institutional and Behavioral Economics (1) Marketing (1) Marketing of organic products (1) Markets for organic products (1) Organizational problems in marketing (1) Safeguarding of pioneer-investments (1) Transaction cost economics (1) Mais... Tipo do documento Journal Article (1) Ano 2001 (1) País United States (1) Idioma Alemão (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Transaktionskostentheoretisch basierte Analyse der Organisationsprobleme bei der Erschließung des Ökomarktes AgEcon Dienel, Wolfram. Market extension for organic products is restricted due to three types of organizational problems: (1) problems on resourcing (limited supply), (2) deficits in market structure and (3) problems of safeguarding special (pioneer) investment against opportunism. The market of organic products is characterized by high asset specificity and uncertainty of transactions. Solving problems of safeguarding will be the crucial issue if organic markets shall be extended on large scale. Safeguarding is not only achieved by vertical integration but as well by market-driven forms of organization if balancing factors such as equilibrium of asset specificity between market partners, their reputation and relational marketing prevent opportunism. The exact analysis of... Tipo: Journal Article Palavras-chave: Organizational problems in marketing; Transaction cost economics; Markets for organic products; Marketing of organic products; Safeguarding of pioneer-investments; Agribusiness; Institutional and Behavioral Economics; Marketing. Ano: 2001 URL: http://purl.umn.edu/98907 Registros recuperados: 1 Primeira ... 1 ... Última

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