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	Provedor de dados Organic Eprints (1) Autor Dienel, Dr. Wolfram (1) Palavra-chave Markets and trade (1) Tipo do documento Conference paper, poster, etc. (1) Ano 2005 (1) País Germany (1) Idioma deu (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Probleme konventioneller Hersteller beim Einstieg in die Öko-Vermarktung Organic Eprints Dienel, Dr. Wolfram. Large food companies rarely produce organic products in Germany. Core problems on the economic level are: • The target groups of the organic market are too small. Market increase requires the exploration of new target groups beyond the typical consumer of organic food. • Small units lead to high costs per unit and to a vicious circle of too high prices and buying abstinence (in spite of “eco-affinity”). • Organizational deficits in the marketing chain and inside enterprises hamper a proactive eco-marketing. There are also problems at the psychological level: The management in conventional food industry fears discrimination of their conventional range and therefore a loss in total turnover. However, this fear is not supported by any empirical... Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade. Ano: 2005 URL: http://orgprints.org/3608/1/3608.pdf Registros recuperados: 1 Primeira ... 1 ... Última

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