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| Dopico, Domingo Calvo; Blazquez, F.; Tudoran, Alina. |
| The appearance of consumers groups increasingly concerned about the quality of food products, together with an increasingly competitive environment and domestic saturated markets, has led companies to achieving differentiated quality. The wine sector is immersed in this situation. Valuation of this differentiation by consumers will not happen by complying with certain standards or technical specifications, but rather it has to be perceived by consumers. Unlike experts, consumers cannot easily know which properties are intrinsic to products, which are those that give them their quality. There is, thus, a problem of uncertainty regarding the quality of products. This problem becomes more complex when consumers are faced with many alternatives of a similar... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Collective brand; Quality; Perceived risk; Equity; Consumer Behaviour; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/58009 |
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| Dopico, Domingo Calvo; Olsen, Svein Ottar; Tudoran, Alina. |
| Fish and seafood products represent a very healthy food, low in saturated fats and offer an excellent source of protein essential for our health. However, very often, consumer behaviour would seem to infer that seafood products do not rank particularly highly in terms of preference, this being due to the perception of various physical and psychological costs, which represent barriers to consumption. Consequently, there is an opportunity to develop new tailor-made seafood products more adapted to recent demand. The aim of this study is to analyse the overall preference of young consumers for such a new seafood product. The experiments were carried out in two European countries: Spain and Norway, with samples of 349 and 296 young people respectively. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Preferences; Seafood; Convenience; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9412 |
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