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Theory of Reasoned Action and Its Integration with Economic Modelling in Linking Farmers' Attitudes and Adoption Behavior - An Illustration from the Analysis of the Uptake of Livestock Technologies in the South West of England AgEcon
Rehman, Tahir; McKemey, K.; Garforth, Chris; Huggins, R.; Yates, C.M.; Cook, R.J.; Tranter, Richard B.; Park, Julian R.; Dorward, Peter T..
The behavioural intentions of a sample of livestock farmers in the south-west of England towards new technologies were analysed within a Theory of Reasoned Action (TORA) framework, in order to explore reasons for the apparently low rate at which research-based knowledge is being transferred to the livestock industry. Correlations between components of attitudes (outcome beliefs and evaluations), subjective norms (normative beliefs and motivation to comply) and behavioural intentions were integrated with Positivistic Mathematical Programming (PosMP) to create a set of farm type models, which can predict the potential rate and equilibrium level of uptake of different kinds of technologies. Data relating to techniques for oestrus detection in dairy cows are...
Tipo: Conference Paper or Presentation Palavras-chave: Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies.
Ano: 2003 URL: http://purl.umn.edu/24319
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Continuing Professional Development and Farm Business Performance AgEcon
Byles, Sharon; Le Grice, Phil; Rehman, Tahir; Dorward, Peter T..
Economic and social pressures are transforming farm businesses and the structure of the agricultural industry, consequently it is presumed that farm management skills are under intense pressure. This creates a need for effective interaction between knowledge management and the actions taken by farm decision makers. However a definition of “successful farm business performance” is not easy to find and this, combined with literature that deals with managerial tasks in isolation, does not provide a clear picture for the farm manager pursuing self development. Farm businesses vary considerably in their attributes and resource base and the plethora of measurable factors mean that the manager needs to be able to identify what to measure and why on his own farm....
Tipo: Conference Paper or Presentation Palavras-chave: Farm Management; Teaching/Communication/Extension/Profession.
Ano: 2002 URL: http://purl.umn.edu/7027
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