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| Ward, Clement E.; Lusk, Jayson L.; Dutton, Jennifer M.. |
| Limited information exists regarding the extent and characteristics of branded fresh beef. Retail package data from a sample of grocery stores in three metropolitan areas enabled determining the extent of branded beef for ground beef, roasts, and steaks. Logit models identified factors affecting the probability of beef products being branded, and the probability of beef products carrying specific types of brands compared with store brands and generic (unbranded) beef. The extent of branded beef and type of brand both varied by store type, specific product, quality designation, package type, and presence of special labeling. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/55986 |
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| Dutton, Jennifer M.; Ward, Clement E.; Lusk, Jayson L.. |
| Consumers reveal preferences for fresh beef attributes through their retail beef purchases. Hedonic pricing methods were used to estimate the value consumers place on observable characteristics of fresh beef products, especially on retail beef brands. Primary data were collected from 65 randomly generated grocery stores located in three metropolitan areas, Oklahoma City and Tulsa, Oklahoma, and Denver, Colorado. Retail beef package data were collected on 462 ground products, 175 roast products, and 756 steak products. There was some evidence retail beef brands command a price premium compared with unbranded, generic products. In this study, branding programs classified as “special” (i.e. no antibiotics, no hormones, all natural) offered the largest price... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Beef; Hedonic pricing; Marketing; Retail beef brands; Retail prices. |
| Ano: 2007 |
URL: http://purl.umn.edu/37571 |
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| Ward, Clement E.; Lusk, Jayson L.; Dutton, Jennifer M.. |
| To identify the value consumers place on observable characteristics of fresh beef products, primary data were collected on over 1,350 packages of beef from 66 randomly selected grocery stores located in three metropolitan areas--Oklahoma City and Tulsa, Oklahoma, and Denver, Colorado. Estimated linear and log-linear hedonic models reveal ground beef prices were significantly influenced by store location (i.e., metropolitan area) and store type, fat content, package size and type, expiration date, brand category, and special labels. Factors influencing steak prices included store location, product type, quality grade, package size and type, brand category, and special labels. |
| Tipo: Journal Article |
Palavras-chave: Beef; Brands; Hedonic models; Marketing; Prices; Retail; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/46561 |
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