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| Echanove, Flavia; Reardon, Thomas. |
| This report is an output of the 2005/06 project "Supermarkets and Agricultural Development in Mexico" funded by USAID via USDA, implemented by Michigan State University, directed by Thomas Reardon. One component of the project involves analysis of the participation of wholesalers in the main wholesale market of Mexico City (the Ceda) in the marketing channels of supermarkets in Mexico. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/11586 |
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| Berdegue, Julio A.; Reardon, Thomas; Balsevich, Fernando; Martinez, Anabel; Medina, Ruben; Aguirre, Marx; Echanove, Flavia. |
| This paper analyzes the participation of small farmers in the fresh fruit and vegetable supply systems of supermarkets in Mexico, using the case of small-scale guava farmers in the state of Michoacán. Three findings emerge. (1) The most important determinant of access of these farmers to more modern markets is their territorial (spatial) context and the way in which those territories interact with different markets, followed by fixed capital assets. Farm size, education and participation in organizations are not significant determinants. (2) Farmers working in the more modern markets compared to those in the traditional markets, are labor-constrained and overuse chemical inputs to a lesser extent. (3) Farmers that have accessed the more modern market... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/11474 |
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