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| Dentoni, Domenico; English, Francis. |
| Researchers have widely analysed the economic, managerial, social and psychological drivers of industry adoption of R&D outputs both in the international (e.g. Rogers 2003) and Australian context (e.g. Pannell et al. 2006). Many of these studies have mainly focused on the drivers of industry adoption of technical research, whose value - increasing productivity or decreasing costs within a firm's boundaries - is generally more tangibly perceived by the industry (Pralahad 1993). On the other hand, research has not focused on the drivers of industry adoption of R&D outputs stimulating market development, whose value - identifying and exploiting a market opportunity outside the boundaries of the firm - is usually more uncertain and difficult to be... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2011 |
URL: http://purl.umn.edu/100542 |
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| Dentoni, Domenico; English, Francis. |
| A large number of empirical studies have recently explored the processes and the conditions under agri-food companies acquire and develop market orientation (e.g. Martin et al. 2009), entrepreneurship (e.g. Holster 2008) and innovation (e.g. Verhees 2005), which have been proven to have a positive relationship with their performance (e.g. Micheels and Gow 2008). A much smaller number of studies focused on how agri-food firms can acquire the capabilities that are necessary to become market-oriented and innovative (e.g. Anderson & Narus 2007), specifically market sensing and customer linking (Day 1994). As a number of public-private partnership projects are attempting to enhance agri-food companies' market orientation and innovation, it is useful to... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/100543 |
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