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| Gonzalez Lugo, Araceli; Mendez Cadena, Ma. Esther; Escobedo Garrido, Jose Sergio. |
| This research describes and analyzes the commercial actions being conducted in six groups of producers bee located on the periphery of the state capital of Puebla, Mexico. We study the guidelines that have developed around the marketing as a discipline dedicated to analysis and implications of commercial actions, taking as a hub consumer preferences. There is some use of marketing tools in selling practices carried out by small groups of producers of honey, with the implementation of factor analysis. We found that the actions that develop commercial producers and honey producers are limited to continue with their daily practice of selling what they produce rather than mainstream approach mercadológico to produce what consumers are willing to buy and pay.... |
| Tipo: Journal Article |
Palavras-chave: Honey; Marketing; Commercial actions; Customers.; Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/53113 |
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| Escobedo Garrido, Jose Sergio. |
| The study conducted in 2007, introduced by objective: to identify the degree of structuring that records the productive systems of sheep and analysis the main features of communication and coordination with economic actors within the link in production in 5 communities Chignahuapan, Puebla, Under the dynamic of a questionnaire which was assessed by the system SPSS (Statistical Package for the Social Sciences), determined by a stratified random sample. Detecting a typology of producers of sheep, with business and social visions, which is determined by the incorporation, and development objectives in this livestock, we also determined that the organization formally established located in these communities presents a constantly changing. For the foregoing is... |
| Tipo: Journal Article |
Palavras-chave: Typology; Structure; Organization; Producer.; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/56558 |
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