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| Allais, Olivier; Etile, Fabrice; Lecocq, Sebastien. |
| A number of public health advocates and consumer associations urge policy makers to strengthen nutrient labelling rules, in order to help people to make healthier and better informed food choices. Yet, little is known about the e¤ectiveness of mandatory labelling. This research evaluates the impact of a mandatory fat label policy on consumer choices in the fromages blanc and dessert yogurt market. While fat labels are mandatory since 1988 for fromages blancs, this is not the case for yogurts. This is a natural source of variation to identify separately consumer preferences for labels and for fat. We use a mixed logit discrete choice model and household scanner data collected in 2007 to estimate the distribution of the Willingness-To-Pay (WTP) for fat... |
| Tipo: Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/120382 |
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