| There are some very successful cases of marketing of underutilized crops in European countries. Examples are the marketing of rare varieties in Austrian and Swiss supermarkets. Other examples are market initiatives in Spain, France, or Italy, selling local produces and processed foods in specialised shops, at farmers markets, or directly at the farm. A consumer survey was conducted in 2017 in France, Italy, Spain, and Switzerland during DIVERSIFOOD project in order to gain additional data on such examples; and Rossi et al. (2016)1 developed the DIVERSIFOOD Case Study Framework. Among others an objective of these studies was to identify some best-case examples for the use of a trademark, label or logo and the related communication strategies. Then a... |
