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| Fenger, Morten; Aschemann-Witzel, Jessica; Hansen, Flemming; Grunert, Klaus. |
| In this paper we present an experiment that tests the possible effect of adding the short type of "story" that is possible on a food label to variations of a product that is differentiated by its ingredients and way of production. We conduct an experiment where consumers have to choose from products consisting partly of this new type of product, partly of conventional products well known to consumers. We find that that while some consumers – especially those seeking stimulation and with a tendency towards variety seeking – will favor the new product, others will remain uninterested. We then test whether the introduction of an additional element of storytelling, on top of the information on ingredients and process, has an effect on choice. We find... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/26625/1/26625.pdf |
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| Hansen, Flemming; Jensen, Martin; Grevsen, Kai; Fenger, Morten. |
| The overall objective of the project was to increase the portfolio of organic meat products for the consumer, by supplying new products preserved by organic grown herbs and berries. The consumers will benefit from a growing range of new, attractive, organic meat products, the Danish producers of organic meat products will benefit form a growing market and the producers of organic herbs and berries will experience an increasing demand for organic grown herbs and berries. The project has been consumer driven, as the project initially investigated the attitude of the organic consumer to this new way to produce organic meat-products. Also at the end of the project, the consumer acceptance of the resulting two new meat products (dices of ham, with garlic &... |
| Tipo: Newspaper or magazine article |
Palavras-chave: "Organics" in general Food security; Food quality and human health Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/25753/7/25753.pdf |
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