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| Registros recuperados: 12 | |
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| Reynolds-Allie, Kenesha; Fields, Deacue. |
| Greenhouse and nursery contributes significantly to Alabama’s agricultural industry and the nation’s green industry. This industry represents the number one crop sector in Alabama agriculture and ranks 16th in the nation. This paper compared the 2003 and 2008 economic impact of the green industry in Alabama, which showed tremendous growth over the period. The paper also evaluated factors that influence grower optimism for future growth of their firm. It was found that the product type, percentage sales to different states and different wholesale marketing outlet had a significant impact on grower optimism. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Financial Economics; Resource /Energy Economics and Policy. |
| Ano: 2010 |
URL: http://purl.umn.edu/61808 |
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| Harrison, R. Wes; Gillespie, Jeffrey M.; Fields, Deacue. |
| Of twenty-three agricultural economics conjoint analyses conducted between 1990 and 2001, seventeen used interval-rating scales, with estimation procedures varying widely. This study tests cardinality assumptions in conjoint analysis when interval-rating scales are used, and tests whether the ordered probit or two-limit tobit model is the most valid. Results indicate that cardinality assumptions are invalid, but estimates of the underlying utility scale for the two models do not differ. Thus, while the ordered probit model is theoretically more appealing, the two-limit tobit model may be more useful in practice, especially in cases with limited degrees of freedom, such as with individual-level conjoint models. |
| Tipo: Journal Article |
Palavras-chave: Ordered probit; Two-limit probit; Conjoint analysis; Cardinality; Research Methods/ Statistical Methods. |
| Ano: 2005 |
URL: http://purl.umn.edu/10238 |
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| Holt, John D.; Fields, Deacue; Prevatt, J. Walter; Kriese-Anderson, Lisa. |
| This study evaluates the importance of certain bull characteristics (disposition, EPD's, conformation, etc.) on a cow-calf producer's herd bull purchase decision. Data were collected from the Auburn University Bull Test Sale from 1997 to 2004. A total of 260 buyers purchased a total of 370 bulls during this six-year period. These buyers will be surveyed to determine demographics, farm characteristics, and the importance of factors influencing their bull purchase decision. A hedonic pricing model will be utilized to determine the value that individual buyers place on various factors or bull characteristics when purchasing a bull. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries. |
| Ano: 2004 |
URL: http://purl.umn.edu/20214 |
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| Reynolds-Allie, Kenesha; Fields, Deacue. |
| Direct marketing to restaurants has become increasingly popular as chefs desire high quality, fresh foods to meet the demand of their customers who are becoming more health conscious. Restaurants accounted for approximately 70 percent of the 2009 total food expenditures, and as a result represent a tremendous potential for developing a sustainable network with local growers. This study seeks to determine restaurant/chefs’ preferences for local food in Alabama using choice based conjoint analysis, as well as, determine challenges faced by restaurants interested in purchasing locally. Availability and lack of knowledge are found to be the major barriers to purchasing locally. Results also suggest there is great potential for direct marketing to... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Restaurants; Conjoint; Local; Chefs; Preferences; Marketing; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/98822 |
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| Fields, Deacue; Gillespie, Jeffrey M.. |
| Personal interviews were conducted with 52 beef cattle producers in Louisiana to determine their preferences and purchase decisions for livestock revenue insurance. Conjoint analysis was utilized to determine the importance of selected attributes of insurance policies for these producers. The characteristics of producers who prefer given attributes were also identified. Producers rated products given four economic situations to evaluate. A two-limit tobit model was used to estimate the part worth utility values for each attribute. Univariate probit models were estimated to evaluate the influence of producer characteristics on purchase decisions. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Risk and Uncertainty. |
| Ano: 2003 |
URL: http://purl.umn.edu/35089 |
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| Registros recuperados: 12 | |
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