| The CORE-Organic Farmer Consumer Partnership project develops and tests innovative generic communication strategies as a valuable tool for the strategic positioning of organic companies and farmers' initiatives in the five partner countries: Austria, Germany, Italy, Switzerland and the UK. The main objective is to determine how commitment to a broader range of ethical values than those covered by European organic regulations can be reflected in communication with customers. This report represents the outcome of the first two work packages (WPs 1 & 2). In WP 1, a conceptual framework for communicating ethical approaches in organic agriculture was developed. The most important ethical traditions frequently mentioned in the context of ethical... |
