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	Provedor de dados Organic Eprints (1) Autor Gambelli, Dr Danilo (1) Naspetti, Dr Simona (1) Palavra-chave Consumer issues (1) Markets and trade (1) Research methodology and philosophy (1) Tipo do documento Conference paper, poster, etc. (1) Ano 2008 (1) País Germany (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Evaluating trust in organic quality marks: a network approach using laddering data Organic Eprints Gambelli, Dr Danilo; Naspetti, Dr Simona. A low level of information affects trust in organic quality in Italy. Since organic brands and labels credibility, depends on trust relationships that consumers perceive, it is crucial to understand which kind of relations are more relevant and which of them could have a positive or negative effect in the long-term. The purpose of this study is to examine trust relationship related to buying organic products, to better understand the consumer decision-making process and trust-builders inside the organic channel, using an innovative network approach based on laddering analysis. Tipo: Conference paper, poster, etc. Palavras-chave: Research methodology and philosophy; Markets and trade; Consumer issues. Ano: 2008 URL: http://orgprints.org/12306/1/Gambelli_12306_ed.rtf Registros recuperados: 1 Primeira ... 1 ... Última

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