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| Babb, Emerson M.; German, Gene A.. |
| The Supermarket Chain Simulator is used to train persons about business principles and techniques and in supermarket management. Operating decisions are made about product orders, departmental margins, promotions, advertising, store hours and labor. Financial decisions are made about opening new stores, remodeling, investments and loans. From 2 to 5 firms (teams) compete with one another. Decisions made by one team affect its performance and that of rivals. Results are reported in the form of operating statements, balance sheet, inventory, labor and ratio analyses, market share and competitive report, cash flow report and change in balance sheet accounts. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Supermarket simulator; Supermarket management; Financial management; Agribusiness. |
| Ano: 1997 |
URL: http://purl.umn.edu/28612 |
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| German, Gene A.; Perosio, Debra J.. |
| New York State is one of only seven states that has an item pricing law. In anticipation of the law expiring on June 30, 1991, a study was undertaken to determine the impact the law has had on the food industry and consumers alike. The study focused on: 1) the accuracy of supermarket pricing systems, 2) the public's perception of the importance of item pricing and, 3) the cost of item pricing to supermarkets. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1992 |
URL: http://purl.umn.edu/27186 |
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| Park, John L.; German, Gene A.. |
| In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers' preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared their perceptions of 22 specific promotional programs regarding each program's use, effectiveness, and attractiveness for future support. According to retailers, clear and consistent promotional performers include targeted direct mail, shipper displays, in-store coupons, in-ad coupons, and in-store demos and sampling. It is noted, however, that the use and perceived effectiveness of these programs may not always seem consistent. For example, retailers felt that... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/27757 |
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