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| Registros recuperados: 26 | |
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| Park, Kristen; Gomez, Miguel I.. |
| We surveyed of grocery shoppers in the Northeast United States to measure how demographic characteristics and consumer behavior affect the use of four coupon types (paper, in-store, checkout, and online). We employ logit models to estimate the probability that a consumer is a regular coupon user conditioned to his/her demographic and behavioral characteristics. Readership and economizing-behavior variables have a larger impact on the probability of being a coupon user than do demographic variables, except in the case of online coupons. Our results suggest that targeting specific coupon types using demographic profiles alone is not an appropriate method of coupon distribution. Understanding behavioral characteristics of the coupon users will help target... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/27132 |
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| Gomez, Miguel I.; Koerner, Julia. |
| This investigation examines price transmission asymmetries (PTA) between international and retail coffee prices in the US, France and Germany. Differences in price transmission mechanisms provide evidence for disparities in market structure and market performance across countries. Although all processors of roasted coffee purchase green coffee at the same price in the international markets, one finds significant differences in retail prices among these countries. The study develops an Error Correction (EC) representation model to assess PTA of non-stationary models. Finally, it claims that identifying differences in price transmission asymmetry is an approach to compare market structure across countries. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Coffee; Markets; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/55930 |
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| Gomez, Miguel I.; Nunez, Hector M.; Onal, Hayri. |
| The spread of Asian Soybean Rust (ASR) represents a real threat to the U.S. soybean sector. We assess the potential impacts of ASR on domestic soybean production and commodity markets as well as the competitive position of the US in the soybean export market. We develop a mathematical stochastic dynamic sector model with endogenous prices to assess the economic impacts of ASR on US agriculture. The model takes into account the disease spread during the cropping season, the inherent uncertainty regarding the risk of infection, and the dichotomous decisions that farmers make (no treatment, preventive treatment, and curative treatment) facing the risk of infection. Our results suggest substantial impacts from potential ASR spread on agricultural output,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Asian Soybean Rust; Stochastic Models; Dynamic Models; Crop Production/Industries; C61; Q13. |
| Ano: 2009 |
URL: http://purl.umn.edu/49595 |
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| Gomez, Miguel I.; Rao, Vithala R.; Yuan, Hong. |
| We design a market experiment to examine how firm size and ability to choose trade promotion types influence trade promotion budget, its allocation and channel profits. Our experimental results show that larger manufacturers offer smaller trade promotion budgets. Manufacturers with ability to influence the allocation decision favor scan-backs while retailers favor off-invoices. Trade promotion decisions affect profit sharing within the channel but not total channel profit. We validate these findings with an econometric analysis of survey data from supermarket executives. Overall, our results suggest that market experiments can shed light on trade promotion outcomes for which industry data are sparse. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Trade promotion; Market experiments; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/55928 |
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| Huang, Haixiao; Sherrick, Bruce J.; Gomez, Miguel I.; Miller, Gay Y.. |
| Based on a spatiotemporal hedonic farmland price model and county-level data in Illinois from 1979 to 1999, we examined the impact of swine production on farmland values. Our results show that, in addition to the conventional determinants of farmland values, an increase in swine production intensity has a negative relationship with farmland values while an increase in swine operation scale had a positive association with farmland values at the county level in Illinois. We also estimate the impact of changes in the Illinois swine industry over the period 1980-1999 on farmland values at the state level and find that changes in swine inventory and scale of swine operations have led to changes in farmland prices from $-10.56 to $62.96 per acre. In general, the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Land Economics/Use. |
| Ano: 2003 |
URL: http://purl.umn.edu/22047 |
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| Gomez, Miguel I.; Frank, Julieta; Parra, Tatiana. |
| Colombia negotiated bilateral Trade Agreements (TAs) with the United States and with the MERCOSUR region (Argentina, Brazil, Paraguay, and Uruguay). Colombian cattle and beef interest groups argue that TAs hurt the local beef supply chain. We employ a partial equilibrium framework to assess the impact of these TAs on the welfare of cattle producers, beef marketers and meat consumers in Colombia. Our results suggest that with free imports of chicken parts from the U.S, beef consumption and retail prices of beef both decrease and the derived demand and prices of fed cattle decrease. With beef imports from the MERCOSUR region, domestic beef prices and beef production fall, but total beef consumption increases. Overall, consumers are better off and there are... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Beef; Colombia; Partial equilibrium; Trade liberalization; International Relations/Trade; F14; D60; Q17. |
| Ano: 2010 |
URL: http://purl.umn.edu/61670 |
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| Park, Kristen; Gomez, Miguel I.. |
| Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NCH Marketing, 2003). To stem this decline and to increase the effectiveness of their coupon offers, manufacturers frequently target coupon offers to specific consumer segments by using a variety of coupon delivery methods. Therefore, the objective of this study is to examine consumers’ attitudes towards multiple coupon delivery methods to more efficiently and effectively target different consumer segments using the appropriate coupon vehicles. A written survey was distributed to supermarket shoppers from three retailers in the Northeast in eight of their stores. Respondents reported using paper coupons much more frequently than any other coupon type. Almost... |
| Tipo: Technical Report |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122101 |
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| Registros recuperados: 26 | |
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