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Malorgio, Giulio; Grazia, Cristina. |
The Appellation of Origin system is aimed at reducing consumer's information costs, assuring a minimum quality standard and wine typicity, as well as maintaining a diversified supply in order to satisfy consumer s tastes heterogeneity. The effectiveness of the system is menaced by quantity and quality uncertainty, free riding phenomena, vertical relationships complexity and hold- up risks. The long term risk of the drop of the collective reputation of the Appellation justifies the economic regulation of the supply by the sectorial Organizations. Thus, it is necessary to evaluate ther role in the construction of the competitive advantage of the quality wine system. Then, the question that we address in this paper is that of the effectiveness of the supply... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Appellation of Origin; Collective reputation; Economic regulation of supply; Sectorial organizations; Agribusiness. |
Ano: 2006 |
URL: http://purl.umn.edu/10100 |
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Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim. |
This paper develops an original framework to better understand the interaction between the development of brands and the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for firms to improve the quality of a processed product by requiring that upstream suppliers adopt a private standard. In contrast to previous literature, the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, the creation of a private standard can reduce the risk of consumer dissatisfaction while increasing the marketed quantity. Unexpected positive effects of a reinforcement of the minimum quality standard may arise, in the sense... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Minimum Quality Standard; Brand; Vertical relationship; Agribusiness. |
Ano: 2008 |
URL: http://purl.umn.edu/43865 |
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