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Registros recuperados: 6
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ON THE EFFECTIVENESS OF PRIVATE FOOD STANDARDS AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper provides an original theoretical framework to better understand the raise of private quality standards in agrifood chains. Reasons for the development and conditions for the effectiveness of private quality standards are identified, by investigating firms’ strategic behaviour and, more precisely, both interactions among processing/retailing firms and upstream producers and the role of consumers’ behaviour. Considering different levels of consumers risk perception, we show that the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, setting a private standard may reduce the risk of consumer dissatisfaction while increasing the marketed quantity....
Tipo: Conference Paper or Presentation Palavras-chave: Private quality standards; Vertical relationships; Risk perception; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; L1; L15; Q13; Q18.
Ano: 2010 URL: http://purl.umn.edu/116408
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The economic regulation of quality in the Italian VQPRD sector: which perspectives? AgEcon
Malorgio, Giulio; Grazia, Cristina.
The Appellation of Origin system is aimed at reducing consumer's information costs, assuring a minimum quality standard and wine typicity, as well as maintaining a diversified supply in order to satisfy consumer s tastes heterogeneity. The effectiveness of the system is menaced by quantity and quality uncertainty, free riding phenomena, vertical relationships complexity and hold- up risks. The long term risk of the drop of the collective reputation of the Appellation justifies the economic regulation of the supply by the sectorial Organizations. Thus, it is necessary to evaluate ther role in the construction of the competitive advantage of the quality wine system. Then, the question that we address in this paper is that of the effectiveness of the supply...
Tipo: Conference Paper or Presentation Palavras-chave: Appellation of Origin; Collective reputation; Economic regulation of supply; Sectorial organizations; Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/10100
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Italian wine consumer behaviour and wineries responsive capacity AgEcon
Malorgio, Giulio; Hertzberg, Anna; Grazia, Cristina.
This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the attributes affecting wine choice, through interviews and a choice experiment approach. We show that consumers are interested in a wide concept of quality, which covers the whole production process. Both the notoriety of the industrial brand and the designation of origin constitute important quality signals. However, the use of the designation of origin to assess quality at the moment of purchase requires a certain level of product knowledge and involvement. Supermarkets and stores play an increasing role in the commercialization of wine on the final market. Nevertheless, the appreciation of private label wines is relatively low. Finally, we provide some...
Tipo: Conference Paper or Presentation Palavras-chave: Wine consumer behaviour; Choice experiment; Wineries strategies; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44419
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Effectiveness of European Appellations of Origin on the International wine market AgEcon
Malorgio, Giulio; Camanzi, Luca; Grazia, Cristina.
The objective of this paper is to evaluate the role of the Appellation of Origin system on the international wine market, given i) the Geographic Indications international legal protection system, ii) the main aspects of world wine demand evolution and iii) the strategic choices of firms on the international market. On the demand side, we show through descriptive statistics and economic literature review, the increasing wine consumers’ appreciation of reputation and origin attributes. On the supply side, we identify the main quality strategies implemented on the international wine market and show an increasing role of origin in firms’ strategic choices worldwide. Finally, a direct survey on Italian Appellations of Origin concerning the AO registration on...
Tipo: Conference Paper or Presentation Palavras-chave: Appellations of Origin; Consumer Information; Intellectual Property Right protection; International Trade Agreements; Wine market.; International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/7896
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Minimum Quality Standards and brand development in agrifood chains AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper develops an original framework to better understand the interaction between the development of brands and the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for firms to improve the quality of a processed product by requiring that upstream suppliers adopt a private standard. In contrast to previous literature, the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, the creation of a private standard can reduce the risk of consumer dissatisfaction while increasing the marketed quantity. Unexpected positive effects of a reinforcement of the minimum quality standard may arise, in the sense...
Tipo: Conference Paper or Presentation Palavras-chave: Minimum Quality Standard; Brand; Vertical relationship; Agribusiness.
Ano: 2008 URL: http://purl.umn.edu/43865
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Agrifood safety standards, market power and consumer misperceptions AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper analyzes how the implementation of a food safety standard affects firms’ strategic behaviour within the context of a food chain. We provide a formal analysis, which considers that the sanitary risk results from a strong heterogeneity of upstream production conditions and the final demand depends on consumers’ risk estimations (given that consumers may underestimate or, conversely, overestimate the sanitary risk). We show how downstream (processing or retailing) firms may be prompted to play a positive role with respect to food safety, either by selecting only the safest upstream producers or by encouraging the improvement of suppliers’ production conditions. When the degree of consumers’ risk misperception is relatively low, then a downstream...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety standards; Market power; Risk misperception; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7849
Registros recuperados: 6
Primeira ... 1 ... Última
 

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